From the category archives:

Social Media

Google+ Firmenprofile lohnen sich!

November 28, 2011

Google mag es, wenn Unternehmen Google Tools wie die neuen Google+ Frimenprofile nutzen und erst recht, wenn sie auch noch „Google“ in Überschriften und Blogbeiträgen führen.
Wie das honoriert wird, kann man in diesem Screenshot sehen:

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Only 29% Of Companies Have A Social Media Policy: Is Your Company At Risk?

February 18, 2010

Companies are coming to terms with the growth and use of Social Media within and without their organisations and some of the companies that I deal with are grappling with its implications and how to use it in a positive way.
Currently only 29% of companies have a Social Media Policy, so I thought it would [...]

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10 Ways To Put Your Website Content In Front Of More People and Drive More Traffic

January 6, 2010

Which is more important, driving traffic to your website or encouraging as many people as possible to see your content? Believe it or not, they are not one and the same.
Too often, we as website owners live and die by web analytics applications. We fret about bounce rates, unique visitors and dwell time. However, when [...]

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Is Your Website Helping Your Company Achieve Its Business Goals of Increasing Sales and Reducing Costs ?

September 23, 2009

A lot of our clients have upgraded their websites over the last 12 months and most of the time they say they want a “New Design” to make it look modern and up to date because their competitors have launched new websites and it makes their site look dated and very 1990’s.

A new website [...]

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” How You Can Improve Your SEO Using Social Media “

July 6, 2009

Creating a crawler-friendly website that is built around the keywords and phrases people use in search engines to find what you offer for your products and services, is the first and most important thing you can do for your website and your business.
But by combining a well designed website for SEO and adding good content [...]

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“6 More Great Resources On Using Facebook, For Companies, Personal Branding and NGOs (Non Profits) “

July 6, 2009

As I promised in my last post, here are 6 more great resources on using Facebook, for companies, personal branding and NGOs (Non Profits). What you will find in fact is that there isn’t 6 but a “Bonus” which makes 7, which is about “5 Tips for Enhancing Your Brands Presence on Facebook”.
A lot of people end up being passionate about one type of media, [...]

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“5 Great Resources for Using Twitter for Business and Your Brand”

June 12, 2009

Twitter has gone mainstream in the last few months and with it the multiple ways and means of using it to promote your product, brand and service has escalated. The tools available are burgeoning and maturing (thats for the next blog). Its being linked into facebook, blogs and websites. Its being used to help customer service, in fact Zappos [...]

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“7 Resources on How to Use Facebook For Your Non Profit, Personal Brand and Company”

May 26, 2009

Facebook  has been adding new functions and features that enable Companies, Non Profits and Individuals to promote their brand, raise money and increase sales and have conversations with their communities and networks. The following posts are some of the latest reviews and studies of what is unfolding in “Social Media” in the Facebook space, that I have [...]

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