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9 Reasons Why Your Company Should Have A Blog

March 2, 2010

Blogs are becoming an increasingly important feature of a companies digital marketing strategy. In the past they have been popular for people to post information, content, images and videos about their personal interests and hobbies, such as gardening, technology and photography.
At last count there were an estimated 122 milion blogs on the web.
So why is a blog an important pillar in [...]

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Only 29% Of Companies Have A Social Media Policy: Is Your Company At Risk?

February 18, 2010

Companies are coming to terms with the growth and use of Social Media within and without their organisations and some of the companies that I deal with are grappling with its implications and how to use it in a positive way.
Currently only 29% of companies have a Social Media Policy, so I thought it would [...]

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13 Prominent Social Media Activities Implemented By the Top 200 Non Profits

November 25, 2009

I have noticed in both observing and working with non profits that their uptake and utilization of social media is creative, innovative and extensive and when I came upon this study by the University of Massachusetts Dartmouth Center for Marketing Research who had recently completed (June 2009) one of the first statistically significant studies [...]

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20 Best Practice Features For A NGO Website

November 19, 2009

Non profit organisations are some of the most innovative in their use of websites to engage and communicate using the latest Web 2.0 technologies and social media channels to get their message out to their members, stakeholders and potential members. NGO’s and charities have some of the most passionate members and donors that allow the website to be [...]

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10 Tips To Improve Your eCommerce Online Stores Traffic

October 6, 2009

So you are thinking of starting up an eCommerce store to sell your products or services online, or you might have an existing online store and you want to drive more traffic to your site.
Today’s brand of internet consumer is much pickier, and it now takes much more effort, much more knowledge, and much more [...]

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“5 Great Resources for Using Twitter for Business and Your Brand”

June 12, 2009

Twitter has gone mainstream in the last few months and with it the multiple ways and means of using it to promote your product, brand and service has escalated. The tools available are burgeoning and maturing (thats for the next blog). Its being linked into facebook, blogs and websites. Its being used to help customer service, in fact Zappos [...]

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“7 Resources on How to Use Facebook For Your Non Profit, Personal Brand and Company”

May 26, 2009

Facebook  has been adding new functions and features that enable Companies, Non Profits and Individuals to promote their brand, raise money and increase sales and have conversations with their communities and networks. The following posts are some of the latest reviews and studies of what is unfolding in “Social Media” in the Facebook space, that I have [...]

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