Posts tagged as:

Social Media

Only 29% Of Companies Have A Social Media Policy: Is Your Company At Risk?

February 18, 2010

Companies are coming to terms with the growth and use of Social Media within and without their organisations and some of the companies that I deal with are grappling with its implications and how to use it in a positive way.
Currently only 29% of companies have a Social Media Policy, so I thought it would [...]

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How To Manage, Measure And Monitor Twitter

February 12, 2010

Twitter is one of the “new media channels” that is challenging how we communicate, with whom we communicate and perhaps most fundamentally how we (Marketers) influence people.
The torrent of data that Twitter produces, especially as your Twitter follower count grows, challenges your ability to manage the noise.
So managing and monitoring that stream becomes a real [...]

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10 Ways To Put Your Website Content In Front Of More People and Drive More Traffic

January 6, 2010

Which is more important, driving traffic to your website or encouraging as many people as possible to see your content? Believe it or not, they are not one and the same.
Too often, we as website owners live and die by web analytics applications. We fret about bounce rates, unique visitors and dwell time. However, when [...]

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How To Get People To Come Back To Your Website

December 16, 2009

If you want to be successful it is worth taking a look at what some of the leaders in your industry and market segment are doing, so today I will take a look at a company that maintains thirteen seperate corporate blogs. Now I am not suggesting that your company should have thirteen blogs, [...]

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How Online Video Can Increase Your Sales By 30%

December 8, 2009

The use of online video is continuing to grow and develop as higher broadband speeds become more widespread worldwide and the appetite by the younger generation for viewing rather than reading.
The old chestnut phrase , “A picture is worth a thousand words” begs the question, “How many words is a video worth?”
Zappos (an online shoe retailer)  [...]

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13 Prominent Social Media Activities Implemented By the Top 200 Non Profits

November 25, 2009

I have noticed in both observing and working with non profits that their uptake and utilization of social media is creative, innovative and extensive and when I came upon this study by the University of Massachusetts Dartmouth Center for Marketing Research who had recently completed (June 2009) one of the first statistically significant studies [...]

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20 Best Practice Features For A NGO Website

November 19, 2009

Non profit organisations are some of the most innovative in their use of websites to engage and communicate using the latest Web 2.0 technologies and social media channels to get their message out to their members, stakeholders and potential members. NGO’s and charities have some of the most passionate members and donors that allow the website to be [...]

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Is Your Website Helping Your Company Achieve Its Business Goals of Increasing Sales and Reducing Costs ?

September 23, 2009

A lot of our clients have upgraded their websites over the last 12 months and most of the time they say they want a “New Design” to make it look modern and up to date because their competitors have launched new websites and it makes their site look dated and very 1990’s.

A new website [...]

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” How You Can Improve Your SEO Using Social Media “

July 6, 2009

Creating a crawler-friendly website that is built around the keywords and phrases people use in search engines to find what you offer for your products and services, is the first and most important thing you can do for your website and your business.
But by combining a well designed website for SEO and adding good content [...]

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