Posts tagged as:

Study

E-Commerce Study: One Page Checkout vs Multi-Step Shows An Improvement of 21.8%

January 21, 2010

As E-commerce continues to expand worldwide the online merchant is confronted with many different variables to monitor, measure and consequently improve the online store.
One significant factor that can provide major benefits is  by analyzing and improving the checkout process. A lot of the older eCommerce platforms have multiple page checkout and a recent A/B Test case [...]

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13 Prominent Social Media Activities Implemented By the Top 200 Non Profits

November 25, 2009

I have noticed in both observing and working with non profits that their uptake and utilization of social media is creative, innovative and extensive and when I came upon this study by the University of Massachusetts Dartmouth Center for Marketing Research who had recently completed (June 2009) one of the first statistically significant studies [...]

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